Who we are

Aletsch Arena AG

What Aletsch Arena AG does?

Aletsch Arena AG is responsible for marketing the region surrounding Riederalp, Bettmeralp, and Fiesch. On behalf of the municipalities of Mörel-Filet, Riederalp, Fiesch, Bettmeralp, Fieschertal, and Lax, as well as Aletsch Bahnen AG and the Aletsch Tourismus association, we are passionately engaged in the areas of information, animation, advertising, and sales to actively shape and promote tourism in the Aletsch Arena. At the same time, the Aletsch Tourismus association is committed to representing the interests of the region in accordance with the cantonal tourism law.

Since its reestablishment on November 1, 2015, Aletsch Arena AG has grown into one of the largest tourism organizations in the canton of Valais. Our passion for this unique region inspires us every day to provide our guests with an unforgettable experience.
Our goal: to make the Aletsch Arena one of the leading destinations in the Alps.

On the timeline

The history of the tourism organization

In 2008, six well-established tourism companies came together—initiated by the three mountain railway companies—to form the Marketing Pool Aletsch Arena. From that point on, the following companies began presenting themselves as a single destination: Aletsch Riederalp Bahnen AG, Bettmeralp Bahnen AG, Luftseilbahnen Fiesch-Eggishorn AG, Riederalp Mörel, Tourismus, Bettmeralp Tourismus, Eggishorn Tourismus

In August 2012, Aletsch Arena was officially established as a public limited company. The executive management of the marketing and sales organization was appointed, and the structure was consolidated and further professionalized.

Through a series of intensive workshops with project participants from Riederalp, Bettmeralp, and Fiesch-Eggishorn, the Aletsch Arena's brand promise was born: “The most liberating nature experience in the Alps.” In the same year, a unified visual identity was developed, including a clearly defined corporate identity and corporate design.

Aletsch Arena AG takes over the unified marketing of the destination. At the same time, the former tourism associations Riederalp-Mörel Tourismus, Bettmeralp Tourismus, and Eggishorn Tourismus merge to form "Aletsch Tourismus".

In May 2016, all tourism associations of the Aletsch Arena officially merge into the strong, unified organization Aletsch Tourismus. In July, the new executive management team takes office, supported by dedicated department heads and employees across five key business areas.

The three mountain railway companies of the destination – Aletsch Riederalp Bahnen AG, Bettmeralp Bahnen, and Luftseilbahn Eggishorn – merge to form Aletsch Bahnen AG.

As of November 2020, a new CEO takes the lead at Aletsch Arena AG. At the same time, the "Aletsch Kollektiv" is formed – a collaboration between the four tourism destinations Aletsch Arena, Blatten-Belalp, Obergoms Tourismus, and Brig-Simplon. The collective aims to drive forward the digital transformation of all four destinations. The new website aletscharena.ch goes live.

In the 2021/2022 business year, Aletsch Arena AG, together with all tourism stakeholders, develops a new destination and marketing strategy. The goal is to create innovative products and increase visitor numbers during the off-season.

United

One single tourism organization

The organizational structure of Aletsch Arena AG consists of the following six units:

Service and Info Center: The service center in Mörel-Filet and the info centers on Riederalp, Bettmeralp, and in Fiesch serve as the main points of contact for guests and service partners.
Market Management: Responsible for market development and sales activities of Aletsch Arena AG.
Project and Product Management: In charge of developing and implementing the strategic business areas. This includes the planning and realization of products, events, animations, infrastructure, and services.
Marketing and Communications: Manages brand positioning and communication across all channels.
Digital Business: The driving force behind the destination’s digital development. Responsible for the technical operations and ongoing enhancement of all information technologies and data systems at Aletsch Arena AG.
Finance and HR: Responsible for finance and human resources.

Find us here

Our locations and opening hours

Would you like to visit the team at Aletsch Arena AG or need some information? The easiest way to reach us is by stopping by one of our locations.

Join us

Working at Aletsch Arena AG

Are you looking for a new challenge in a breathtaking environment? Then Aletsch Arena AG is the perfect place to work. Surrounded by the majestic Alpine landscape of the UNESCO World Heritage Site, we offer you a workplace full of growth opportunities, collaboration, and team spirit.

What are the benefits of working at Aletsch Arena AG?

Climbing peaks together: A dynamic team where every voice matters.
Flexible working conditions: Home office options, ergonomic workspaces, a 42-hour week, and five weeks of vacation.
Training and learning Opportunities: Make use of our wide range of further education and training options.
Aletsch Arena benefits: Annual pass for the Aletsch Arena, extra perks like mobile phone plan contributions, and regular team events.
A unique destination: Experience the breathtaking nature of the Aletsch Glacier – a paradise for outdoor enthusiasts.

What Aletsch Arena AG stands for?

Hospitality: Our employees embody first-class hospitality.
Team spirit: We are a strong and supportive team, working together to create unforgettable guest experiences.
Sustainability: We are committed to sustainable tourism – to protect the Aletsch Glacier and our surrounding region.
Customer focus: We constantly seek new ways to offer our guests truly unique experiences.
Local roots: We are deeply connected to the region and collaborate closely with local partners.

Have a read

What our employees say

You already know the benefits of working at Aletsch Arena AG: flexible working hours, a great team, and a breathtaking environment. But what truly makes Aletsch Arena AG a unique place to work?

"The satisfaction and trust of our partners motivate me every day to give my very best."

Milena Carstens - Project Manager Partner Services

"I love helping guests, because every thank-you is a sign that we’re doing something right."

Dagmar Furrer - Employee Service Centre

"It fills me with pride to share the beauty of the Great Aletsch Glacier and this unique mountain region with guests from all over the world."

Nadine Blatter - Market Manager and Product Manager Touring